Starting point: Long-form articles about the ageing society, a self-determined life and related topics are published on the Swiss Life content hub. Social media is used to generate website traffic and engagement around this content from audiences in Germany, France and Switzerland. It’s a content marketing initiative that clearly goes beyond the products and services and follows thought leadership objectives.
Starting point: Endress+Hauser, a B2B process automation company with more than 13’000 employees, wanted to include employee advocates who use their personal accounts into the brand’s social media strategy. Across many industries we observe that such activities are impactful on various levels: Emotionally because faces are more human than logos; creative because the content is less standardized; and with regards to earned media because the algorithms on social media channels favour personal accounts.
Starting point: Samsung solutions help businesses to successfully master their digital transformation. There are various use cases for different industries and research shows that social media has become a relevant source of information for B2B decision makers.
Project: We used lead ads on Facebook and LinkedIn to reach decision makers in B2B target groups across Switzerland. Variations in the content as well as for the targeting settings provided insights for constant optimization according to our “budget follows efficiency” principle.
Starting point: UBS sponsors Art Basel already for many years. In 2017 the bank’s lounge in Miami showcased a big screen that collects user generated content from social media. So the art community around the world had to be activated to make it attractive for visitors at the event.
Starting point: The No Billag referendum that was held in March 2018 seeked to abolish the licence fee used to finance public radio and television in Switzerland. Due to this radical approach, there was a heated debate on social media that involved parties, politicians, activists, voters and journalists.