With the AI avatar “Ella”, developed for the web platform “Etwastun?!”, Kuble – House of Intelligence makes a groundbreaking contribution to the digital promotion of mental health in the workplace. In close partnership with Angestellte Schweiz and WorkMed, an application was created that offers low-threshold, secure, and data protection-compliant support for mental challenges.
Digital discovery no longer starts and ends with the familiar list of blue links. Voice assistants read answers aloud, and AI chatbots weave entire summaries out of many sources, often without showing a single URL. That shift has given rise to two new fields that sit alongside classic Search Engine Optimization (SEO): Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This article walks you through what each discipline means, where they overlap, how they differ, and the most effective tactics for staying visible in all three spaces.
Kuble and the Metaverse Academy are now operating under the new name «Kuble – House of Intelligence». The former Metaverse Academy, which has already sent over 600 participants on their journey with practical AI training, will become the Kuble ACADEMY.
In a world where customers are bombarded with countless pieces of information daily, it's no longer the volume of a message that counts, but its relevance. This is where AI-driven hyper-personalization comes into play—a true game-changer for marketing. It marks the transition from broad mass communication to intelligent, context-aware, and highly individualized communication that is based on real-time data.
A: The new Search Triad refers to the combination of SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). It is an expanded approach to search engine optimization that goes beyond traditional methods to succeed in the modern search landscape.
Google recently introduced AI Max, a new set of features designed to augment Search campaigns using generative AI. While the announcement leans optimistic, marketers understandably want to know: What does this actually change?, and more importantly, is it worth adopting now?
Let’s unpack what AI Max does, how it works, and what implications it has for digital marketers navigating an increasingly automated ad landscape.
Bitcoin has evolved far beyond a mere investment experiment. The cryptocurrency is now established as a digital store of value and hedge against inflation. This is precisely where Relai positions itself—a Swiss app designed to make purchasing Bitcoin easy and secure, entirely without third-party custody ("Not your keys, not your coins") and complicated procedures. Users can also conveniently set up a Bitcoin savings plan.
For Employees Switzerland, our Roger Oberholzer, Partner & Education Lead, wrote about the profound changes facing the Swiss machinery, electrical, and metal industry—triggered by the rapid advancement of artificial intelligence. What opportunities and challenges this presents for employees, you can learn in this article.