Kuble and the Metaverse Academy are now operating under the new name «Kuble – House of Intelligence». The former Metaverse Academy, which has already sent over 600 participants on their journey with practical AI training, will become the Kuble ACADEMY.

Digital discovery no longer starts and ends with the familiar list of blue links. Voice assistants read answers aloud, and AI chatbots weave entire summaries out of many sources, often without showing a single URL. That shift has given rise to two new fields that sit alongside classic Search Engine Optimization (SEO): Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This article walks you through what each discipline means, where they overlap, how they differ, and the most effective tactics for staying visible in all three spaces.

While many companies are still hesitant with official AI policies, employees have long been using AI tools like ChatGPT on their own initiative. Welcome to the world of "Shadow AI." What lies behind it, why it is both a risk and an opportunity – and how companies in Switzerland can handle it wisely.

In einer zunehmend digitalisierten Arbeitswelt ist es entscheidend, innovative Lösungen zu entwickeln, die den Bedürfnissen der Arbeitnehmenden gerecht werden. Gemeinsam mit der Arbeitnehmerorganisation Angestellte Schweiz haben wir von Kuble den KI-gestützten Chatbot "Kaiu" entwickelt, der als digitaler Gewerkschaftssekretär fungiert und über die Arbeitsbedingungen in der Maschinen-, Elektro- und Metallindustrie (MEM) informiert.

Ein digitaler Assistent für die MEM-Industrie