Skip to main content
x
KPIs from A to Z: A as in Ad Frequency

This is the first article in a series that – yes, you guessed right – will continue until Z and shows how we enjoy working with data to be creative and always make the right decisions.

Regardless of the channels on which you run ad campaigns, the ad frequency can be calculated as follows:

Ad Frequency = Impressions / Reach

The number that you get should be assessed primarily regarding the targeting, platform and objectives.

Subscribe to KPI