Starting point: Long-form articles about the ageing society, a self-determined life and related topics are published on the Swiss Life content hub. Social media is used to generate website traffic and engagement around this content from audiences in Germany, France and Switzerland. It’s a content marketing initiative that clearly goes beyond the products and services and follows thought leadership objectives.
Leveraging fundraising with data journalism: How we achieved more than 20 million social media impressions
Look at the bushfires in Australia from a new perspective.