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Employee advocacy: Why, what and for whom?
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Case study: Launching employee advocacy at Endress+Hauser

Starting point: Endress+Hauser, a B2B process automation company with more than 13’000 employees, wanted to include employee advocates who use their personal accounts into the brand’s social media strategy. Across many industries we observe that such activities are impactful on various levels: Emotionally because faces are more human than logos; creative because the content is less standardized; and with regards to earned media because the algorithms on social media channels favour personal accounts.

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