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Kuble Summer Event #CorporateInfluencer
An unserem diesjährigen Summer Event vom 4. Juni drehte sich alles um das Thema Employee Advocates. Wir gingen der Fragen nach, wie Arbeitnehmende Social Media nutzen können, um ihren Unternehmen mehr Authentizität zu verleihen. Antworten hierzu hörten wir in spannenden Vorträgen von Kristina Bröckel, UBS, Mathias Haller, KPMG, Mirco Statuto, CSS und Brandon Banda, Smarp.
Case study: Launching employee advocacy at Endress+Hauser

Starting point: Endress+Hauser, a B2B process automation company with more than 13’000 employees, wanted to include employee advocates who use their personal accounts into the brand’s social media strategy. Across many industries we observe that such activities are impactful on various levels: Emotionally because faces are more human than logos; creative because the content is less standardized; and with regards to earned media because the algorithms on social media channels favour personal accounts.

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