How you set up your ad campaign is one of the deciding factors in the campaign performance down the way. Clear and logical structures help you understand your own campaigns and show where there’s room for optimization. The only thing left is building the target audience exactly the way you know them after countless years of experience with them. This enables optimal results through efficient design.
Identifying who you are
Every campaign is different, just like every client is. By defining who you are, what your motivation is, and what philosophy is behind your business, we identify the perfect strategy for your online campaign that suits your personality while creating new digital content.
Identifying who you want to reach
Your customers are the core of your business. That’s why we make sure to reach exactly the people you need to reach. In a simple co-creation process we define your target audience with you and develop strategies to reach them exactly where they are. This not only means deciding on the perfect platforms where your clients can be found but also what they like, how they behave and how to best introduce them to your products. This creates the right audience and ads to convey exactly what you want to tell them.
Optimizing for results
Your customers are just as unique as you are. So not all of your customers will prefer the same things. This is where our proven optimization principle “Budget follows efficiency” comes into play. We optimize your running campaigns on a regular basis based on real data collected through your website analytics and our campaign software. Do you want sales, leads or direct people to your new blog? We make sure that your budget is spent optimally in order to reach exactly those goals. Your budgets are always in check and you are spending exactly how much you feel comfortable to.
Your choice of report
At the end of each campaign, you decide how big your report needs to be. Some clients only want to know the big picture, while others want to know which ads performed how well and what learnings they can take from existing campaigns for the future. It’s all up to you. You decide freely how much you would like to know about your campaigns and how you can improve your marketing in the future with our learnings.
Does this sound like the service you were looking for? Feel free to contact us and tell us about your project, product or service and how you would like us to help you. We will help you find exactly the right customers for your business!