Why does it matter? In the social web, you only exist if audiences have conversations with and about you. If you don’t listen, they ignore you.
How is it applied at Kuble? To establish and maintain meaningful conversations is the heart of community management. Therefore community managers have a key role in every project setup.
What is the key to listening? Show your ears and be as fast, friendly and precise as you would expect a brand to be at every touch point.
