Why does it matter? To the customers, the employee IS the company. Therefore, the employees are the most important assets a company has – and it’s a human-to-human interaction, which is trusted way more than a brand-to-human interaction.
How is it applied at Kuble? Social Media from a brand perspective is only half of the work. The sometimes even more important second half is to involve employees and equip them well, so they are the (authentic) spokespersons of the brand.
What is the key for employees to speak brand? “Customers will never love a company until its employees love it first.” – Simon Sinek
In other words, employee ambassadors do not arise just like this. It needs a social media culture that supports its employees and their activities.