Why does it matter? At first sight, data only tells you what is happening, not why it’s happening. Staying on the surface, without a deeper understanding of patterns and correlations, can easily lead to the wrong conclusions.
How is it applied at Kuble? We use a range of in-house and third-party tools that help us with various processes: Collection (via APIs and crawlers), storage, analysis, monitoring, reporting, forecasting, benchmarking.
What is deep data? It’s the data that you thoroughly understand so that it helps you to confidently make the right decisions.