Case study: Lead generation for Samsung B2B solutions
Starting point: Samsung solutions help businesses to successfully master their digital transformation. There are various use cases for different industries and research shows that social media has become a relevant source of information for B2B decision makers.
Project: We used lead ads on Facebook and LinkedIn to reach decision makers in B2B target groups across Switzerland. Variations in the content as well as for the targeting settings provided insights for constant optimization according to our “budget follows efficiency” principle.
Results: Samsung could efficiently and effectively increase the number of leads via social media ads and on the website. Following our campaigns, a CRM and the sales team processed the contact data because lead nurturing is essential to turn leads into customers.